Welcome to Mad Hen

We started Mad Hen with a single, simple aim: to bridge the gap between companies and their customers, building brands that touch hearts and minds, inspire people and drive business performance.

Founded by Sid Madge in 2010 we’ve helped many businesses to innovate, improve and connect with their stakeholders and customers. We’re proud to be based in Wales, helping businesses locally but also further afield in the UK and Europe.

Mad Hen | Thinking Customers, Building Brands, Delivering Business.

Case Studies

A brand that really wants to makes sense

A new concept that we’re hoping will get up everyone’s nose! We’re proud to be partners in a brand...

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B as In Business and as In Brand

The business world is an incredibly competitive place and for Business...

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Some Brands Like It Hotter

To be successful, sometimes you have to turn up the...

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Business Owner’s Guide To Brand Keeping

At Mad Hen, we believe great branding is something every business – big or small – can’t live...

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Helping a company that’s helped millions

Truly effective design revolves around the user. Design Reality has used this thinking to transform the lives of millions...

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There are times when defining performance is all about adding values

Right now, Mad Hen is working with a major FTSE-100 company on a Corporate Communications and Engagement...

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Cracking open a brand new market

With the rugged, coastal beauty of the Isle of Anglesey on their doorstep, Louise McCann and her family...

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My Home, My Life, My Choice

It’s always rewarding to make a difference – doubly so when you can help some of society’s most vulnerable...

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A great company that’s totally Wild About Sleep

Abaca Organic Mattresses are an inspiring example of craftsmanship. Each one is made by hand in the Abaca workshop...

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From Driving to Driving Change

Torotrak plc works at the forefront of transmissions technology, developing innovative ways to improve...

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Winning awards for improving investor relations for Torotrak plc

Torotrak plc creates transmission technology that improves performance and reduces costs in the automotive and transportation industry. Creating a more...

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A sprinkle of creative seasoning for Halen Môn

It’s not everyday that you can say a brand has true ‘heart and soul’. But Halen Môn is one...

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Discussion

Branding is the process of connecting good strategy with good creativity. It’s creativity that ignites passion in people and drives business performance. Ask us how we can help your business achieve it.

Your company brand is your most valuable assets. Ignore it and don’t be surprised if your balance sheet begins to suffer. If you don’t believe it then ask us why it’s so important.

Q: What do you do?
A: We help companies grow by helping them identify – and implement – a successful business and brand strategy.

Q: How do you do it?
A: In simple terms, we focus on your company’s brand, making sure it reflects your vision, values and objectives.

Q: What should I expect from Mad Hen?
A: We’re not your typical agency, with layers of management and a core media or specialism. Instead we’ll get stuck in, collaborate, deliver value and results that last.

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Our Community

Business Matters

Business Matters

Five brilliant details that make us fall in love with brands. Courtesy of Mad Hen.

Tim Pugh

Tim Pugh

An extraordinarily creative environmental artist who has worked with us on projects for Hawarden Estate Farm Shop and Halen Môn.

BQT

BQT

Five minutes of great business advice can be priceless. With BQT from Mad Hen, we’re giving it away for free.

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