Welcome to Mad Hen
We started Mad Hen with a single, simple aim: to bridge the gap between companies and their customers, building brands that touch hearts and minds, inspire people and drive business performance.
Founded by Sid Madge in 2010 we’ve helped many businesses to innovate, improve and connect with their stakeholders and customers. We’re proud to be based in Wales, helping businesses locally but also further afield in the UK and Europe.
Mad Hen | Thinking Customers, Building Brands, Delivering Business.
Case Studies
Helping a company that’s helped millions
Truly effective design revolves around the user. Design Reality has used this thinking to transform the lives of millions...
Read MoreThere are times when defining performance is all about adding values
Right now, Mad Hen is working with a major FTSE-100 company on a Corporate Communications and Engagement...
Read MoreCracking open a brand new market
With the rugged, coastal beauty of the Isle of Anglesey on their doorstep, Louise McCann and her family...
Read MoreMy Home, My Life, My Choice
It’s always rewarding to make a difference – doubly so when you can help some of society’s most vulnerable...
Read MoreA great company that’s totally Wild About Sleep
Abaca Organic Mattresses are an inspiring example of craftsmanship. Each one is made by hand in the Abaca workshop...
Read MoreFrom Driving to Driving Change
Torotrak plc works at the forefront of transmissions technology, developing innovative ways to improve...
Read MoreWinning awards for improving investor relations for Torotrak plc
Torotrak plc creates transmission technology that improves performance and reduces costs in the automotive and transportation industry. Creating a more...
Read MoreA sprinkle of creative seasoning for Halen Môn
It’s not everyday that you can say a brand has true ‘heart and soul’. But Halen Môn is one...
Read MoreLEAD Wales – the 100th European Funded Project in Wales
With extensive experience of working with businesses across Europe, Sid Madge is well placed to deliver masterclasses on branding...
Read MoreDiscussion
Branding is the process of connecting good strategy with good creativity. It’s creativity that ignites passion in people and drives business performance. Ask us how we can help your business achieve it.
Your company brand is your most valuable assets. Ignore it and don’t be surprised if your balance sheet begins to suffer. If you don’t believe it then ask us why it’s so important.
Q: What do you do?
A: We help companies grow by helping them identify – and implement – a successful business and brand strategy.
Q: How do you do it?
A: In simple terms, we focus on your company’s brand, making sure it reflects your vision, values and objectives.
Q: What should I expect from Mad Hen?
A: We’re not your typical agency, with layers of management and a core media or specialism. Instead we’ll get stuck in, collaborate, deliver value and results that last.
Our Community
Ink Copywriters
Tom is a tone of voice consultant and strategic copywriter who help businesses, large and small, use words more wisely.
Halen Môn
This wonderful hand harvested and multi award winning Halen Môn Sea Salt.
Kirsty Burgoine
Kirsty provides professional web design and development services that have included the design and build of the Mad Hen website.
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