“We don’t really want to share them but for anyone looking for creative inspiration, we couldn’t direct them to anyone better than the team at Mad Hen. The advice and support in bringing The Paperwork People to life has been exceptional. Sid's positivity and enthusiasm is infectious and Carrie’s patience and efficiency makes them a great team who work with you rather than for you. They’ve chosen their name well because they are a little bonkers. Love them.”
Sue and Christina, Team Paperwork People!
The Paperwork People
“We were struggling to define our vision and goal as a business, so we asked the guys at Mad Hen to get involved. Straight away, they managed to get all our staff interacting in a really positive way and provided us with a clear path to follow.
Their continued assistance throughout the process has meant we now have a clearly defined vision for the future of the business which is shared by every member of staff. They have managed to bring a new found enthusiasm to the business and the positive vibe we were all looking for. We really look forward to working with Mad Hen long into the future.”
Jim Gaffney, Company Director
“Why work with Sid Madge? What makes his work better? After all that enthusiasm and energy, what it comes down to is the quality of the finished article: Sid knows his stuff and delivers strategic work that’s on the money. And he’s annoyingly good at golf too!”
Tom Chesher, Director
“Sid is a clear thinker and is infectiously creative – helping spark new ideas and sustaining a confident energy about the whole process. His depth of experience in this field is very reassuring.”
Dick Elsy, CEO
“I found the Mad Hen Brand Power Sessions fascinating and intriguing. A great insight and analysis into both long established and iconic brands as well as more contemporary and connected brands of the current tech age. It was particularly interesting to study a brands objective to share values and emotions with its consumer and I now consider the branding I see around me on a day to day basis in very different light.
I would have liked more time to challenge and critically analyse some of the brand case studies but regardless found it fascinating to realise that actually a brand maybe owned by the company but is more often that not under the control of the consumer.”
Bruce Watson, Chief Operating Officer
“The Mad Hen ABC: Authentic, Brilliant, Creative. I have worked with Sid Madge on a number of occasions. Each project has involved developing for a brand its own distinctive tone of voice and a much needed polish. Happily, these are the things he does best and our collaborations have been nothing less than a joy because its always inspiring to see a professional like Sid at work.”