Profiles

Sid Madge

Sid has run and worked for many of Europe’s most renowned and respected creative agencies including Conran Design Group, Wolff Olins and CGI.

His work has covered all aspects of company communication, from corporate reporting to international branding projects. And he’s worked with many of the world’s leading brands including Heinz, IBM and VISA.

Whatever the project, Sid believes there is a common truth: every successful brand builds value into the relationships they have with their customers. They inspire their staff and customers to believe in the products and services they offer. As Sid explains, “finding those special connections which build ‘valuable and emotional relationships’ is what makes the work I do so inspiring.”

Contact Sid Madge +44 (0)7703 294982
sidm@madhen.uk.com.

Cassandra Parkin

Cassandra has fifteen years’ experience working on some of the UK’s biggest Health and Personal Care brands. As a result she knows entirely too much about constipation, eyecare, mouth ulcers and female hair removal, and is clearly a lot of fun at dinner parties. After a career spent mostly in blue-chip multinationals, she is delighted to be part of the Mad Hen team, and to help bring big-brand thinking to smaller companies.

Contact Cassandra Parkin
cassandra@madhen.uk.com.

Dave Hornsby

Dave started his career as a traditional illustrator/designer before discovering computers and moving into interactive design 20 years ago.

He has worked on numerous award-winning interactive projects from CD-ROMs to websites and mobile apps. He has provided interactive consultancy and brand work for Freeserve, designed interactive projects for Sony, BT, BP, PWC, QinetiQ and Yell and developed e-commerce solutions for Marks and Spencer and POSL.

In the last couple of years Dave has been responsible for the design and user interface of over 20 iPhone & iPad applications. He believes that for an interactive project to be truly successful it has to combine three things – it has to be intuitive, beautiful to look at and above all, a joy to use.

Contact Dave Hornsby
daveh@madhen.uk.com.