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Featured Case Studies

A sprinkle of creative seasoning for Halen Môn

A sprinkle of creative seasoning for Halen Môn

It’s not everyday that you can say a brand has true ‘heart and soul’. But Halen Môn is one of those rare finds – an outstanding product made by a company
with a real difference and sense of self.

Halen Môn Sea Salt has been made by The Anglesey Sea Salt Company (TASSC) since 1997 and it has steadily grown in popularity, building a profile as
a premium, gourmet product.

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Winning awards for improving investor relations for Torotrak plc

Winning awards for improving investor relations for Torotrak plc

Torotrak plc creates transmission technology that improves performance and reduces costs in the automotive and transportation industry.

Creating a more strategic Annual Report with messages focused on the end-user market was the core of Torotrak’s brief to Mad Hen. Sid began by helping them to define and write their strategy so it could be translated into building market focused and facing applications.

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LEAD Wales – the 100th European Funded Project in Wales

LEAD Wales – the 100th European Funded Project in Wales

With extensive experience of working with businesses across Europe, Sid Madge is well placed to deliver masterclasses on branding within the LEAD programme.

This innovative programme concentrates on two areas of the business: the business itself and the personal development of the owner-manager.

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Client List

An award winning 2010

In December 2010 we were delighted to pick up a coveted Investor Relations Society Award for our work with Torotrak Plc. We won the ‘most improved annual report’ category, beating off competition from major FTSE 100 and 250 businesses.

We’re working with…

Abaca Organic Mattresses and Bedding
We are working in partnership with Abaca to reposition and rebrand the company, focusing on developing and implementing a new sales and marketing strategy to increase awareness and revenue from more diverse and sustainable sales channels.

Bangor University ­(featured case study)
As marketing and brand mentors for the ‘LEAD WALES’ programme – an £8 million project with the primary aim of helping develop 700 businesses in the region over a six year period.

Bangor University Business School
We’re proud to be marketing mentors on the Executive MBA course.

Blizzard Survival
Worked with them to reposition, rebrand and develop a new marketing strategy to increase sales, raising awareness and revenue from existing and new customers.

British Fibre Composites / ecodek
Repositioning and developing a new marketing strategy to identify new opportunities for this award winning British composite materials manufacturer.

Cartref Ni
Redefining and repositioning their brand with a new promise, values and additional communication materials and channels. Currently implementing the new brand identity across digital and non digital marketing platforms.

Design Reality
Repositioning, rebranding and developing a new marketing strategy to promote their product-design excellence to new customers. Currently implementing the new brand identity across all online and non digital platforms.

Dewis Architectural Services
Undergoing an evaluation of the current brand and market positioning.

Federation of Small Businesses
Delivering a series of marketing and brand talks and workshops.

Flintshire Tourism Association
Delivering a talk on how to use local produce to help market hospitality businesses locally and nationally.

Glyndŵr University
Delivering a talk on the ‘business of branding’, and BOOT Camp on creating a business vision.

Gwynedd Business Week
Presentation and talk on the ‘business of branding’ for Gwynedd business leaders.

Halen Môn (featured case study)
Repositioned and rebranded this iconic and multiple award-winning Welsh brand.

Swansea University
As marketing and brand mentors for the ‘LEAD WALES’ programme – an £8 million project with the primary aim of helping develop 700 businesses in the region over a six year period.

Torotrak Plc (featured case study)
Providing strategic repositioning through financial and investor reporting for this engineering company – specialists in the manufacture of Infinitely Variable transmission systems for all types of vehicles.

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