The business world is an incredibly competitive place and for Business Schools, there is no exception. We worked with the Head of Glyndŵr University School of Business to develop a new brand position. This positioning had to encapsulate the full range of support that Glyndŵr offers the business community.

We created ‘In Business’, a positioning that can be easily and consistently incorporated throughout the School’s literature, online activity and ongoing marketing campaigns. At its core is the word “In”, not only incorporated into the tagline ‘In Business. For Business. With Business.’ but also in compelling and engaging messages such as Inspire, Innovate, Intelligent, Insight and Involve.

In April 2013, the School is launching the Glyndŵr University Executive MBA. The development of this brand has been integral to the success of the course communications deigned to attract the next generation of business minds. Mad Hen is proud to be supporting this new MBA by delivering the module, ‘Brand Power’.

We look forward to working with Glyndŵr University School of Business as it continues to raise awareness of the exceptional support it offers the wider business community.

To be successful, sometimes you have to turn up the heat and that’s exactly what we did for a North Wales chilli producer.

Dragon Chillies is the brainchild of Gary Smith, whose desire and passion for good food resulted in him planting, growing and harvesting chillies to create delectable sauces, jams and chutneys. Our brief was simple: to reposition the packaging to present a product that looked as good as it tasted.

When the new packaging launched in June 2012, order numbers soared and were far higher than expected. With his new packaging, Gary secured a presence with new high-end retailers, including the Rhug Estate and The Centre For Welsh Food on the Bodnant Estate.

Gary is thrilled with the success of this project,

“When I met the team at Mad Hen, we instantly hit it off. They were interested in what I did and were excited about the thought of working together. Their concepts inspired me to consider the true potential of my brand. I now have a clear identity and a much stronger brand. Customer and retailer feedback is always very positive: they love the brand, the colours and the names of the jams, chutneys and sauces. The increase in sales and orders was thanks to the professionalism of the product labelling and brand identification.

Mad Hen has also developed labels for my chilli chocolate varieties and gift packs, which has again resulted in extremely positive feedback and increased sales.

The team at Mad Hen is always positive, informative, punctual and very professional. They delivered what they said they would and I thoroughly enjoyed working with them.

A brilliant job!” 

At Mad Hen, we believe great branding is something every business – big or small – can’t live without. We also believe in putting our money where our mouth is, which is why we have produced our exclusive free booklet, ‘A Business Owner’s Guide To Brand Keeping’.

The Business Owner’s Guide is a simple, no-nonsense set of exercises designed to help you to refine your business-management skills, get the most from your staff, and see how you stack up against your competitors. It’s easy to use, doesn’t require special equipment and provides thought-provoking insight into what is really going on in your business. Best of all, every single one of the exercises can be completed in a very cost effective way.

The response to the Business Owner’s Guide has been so positive that we’re currently working on our first full-length publication, My Brand Book. My Brand Book will expand on the Business Owner’s Guide and help bring the principles of great brand development to life for businesses of all shapes and sizes.

In the meantime, if you would like to claim your own free copy of our booklet, please complete the form below so we can send you the Guide. And we promise not to bombard you with Spam!

Truly effective design revolves around the user. From their facilities in North Wales, Design Reality has used this thinking to transform the lives of millions of people. But how could we communicate these achievements? And how could we help them reach their goal of doubling turnover in five years?

We started by going back to basics, understanding Design Reality’s aspirations for the business and completing an in-depth market and competitor analysis. Based on our findings and working closely with their team, we developed a new, more inspiring brand positioning, centred on the line ‘ideas at work’. We also reviewed and refreshed their philosophy, brand values, and the attributes that drive their passion for success.

With this groundwork in place, we completely overhauled Design Reality’s communications including their key messages, visual identity and tone of voice.
We pinpointed three key channels – their website, press materials and credentials presentations – and we redeveloped each one.

We transformed their website, making it more client-centric, showcasing the world-class projects they have delivered. We developed a new press communications programme, designed to raise Design Reality’s profile and bring their success to the attention of potential new clients. And, looking to the future, we worked with the Design Reality team to develop strategies and materials to exploit every new business opportunity.

By transforming their brand positioning, Design Reality has found new confidence, energy and passion, both in their company and their services. And, with the brand foundations now firmly in place, they have a platform to begin the next phase of their business development.

Right now, Mad Hen is working with a major FTSE-100 company on a Corporate Communications and Engagement project. Our objective here is to re-invigorate their company values and how these live within the culture. Both of these elements will be cascaded, internally and externally, through their rapidly growing organisation. This will help instil their unique way of doing business into the thousands of new employees who have joined them over the last few years.

We’re delighted to have been chosen as partners for this exciting project, and are looking forward to unveiling the first results of our work over the next few months.

It’s a great example of what can happen when you get the basics exactly right. And your basic selling point is quite simply, a good egg.