What we do
Your business is all about relationships, between you and your customers, clients, employees and peers. These relationships are fundamental to your success. And they can all be improved.
At Mad Hen we help companies identify and build their brand’s intrinsic value, forging a more emotional connection with their audiences.
We start by applying our experience to find your brand’s unique qualities. This involves understanding, and sometimes redefining, your business strategy. We then marry this with a brand strategy based on you, your customers, your competitors and your marketplace.
It could involve repositioning your company or products to meet future challenges, finding innovative ways to improve performance, or identifying opportunities to increase loyalty. We look at every element, find a way forward, then help implement it.
Of course, no two businesses are the same, so our process could involve any of the following services:
- Business reviews which identify opportunities to grow through strengthening your customer relationships.
- Brand planning to help develop a strong brand identity.
- Business strategies focused on achieving your company’s ambitions.
- Development of brands that inspire and create love, loyalty and passion.
- Marketing planning which connects with your customer targets.
- Creative consultancy that transforms strategic thinking into compelling design across all communications.
- Investor communications to connect your brand and build relationships with key investors.
- Workshops and talks that inspire and motivate leaders, employees and customers.
- Ongoing support and mentoring to turn ideas into actions acting as business peers bringing an external conscience.
- Results measurement to make sure it’s worth every penny you spend.
Brand workshops
Brands are a mixture of emotion and logic. They are about communicating the essence of what a company does and how it does it.
At Mad Hen our brand workshops are designed for those businesses who want to explore their brand, examine ways to strengthen it and ultimately ensure brand and business objectives are fully aligned to enhance business performance.
These courses are available as either half day or full day sessions.
Short form brand workshop
The short form brand workshop is a hands-on, introductory workshop, exploring some of the principles of brands and branding.
This course is suitable for businesses and management who want to understand how brands work and are charged with shaping the future of their company.
The session is also particularly useful for non-marketeers, such as account managers, finance directors, etc.
Full day brand workshop
The full day workshops are designed to explore your own company brand in more detail, with the afternoon session specifically tailored to your sector.
It also provides an opportunity to help larger companies manage one or several brands across a number of departments to ensure cohesion in e.g. communications and marketing.
For both workshop formats we will initially discuss your needs so we have an insight into what you are seeking to achieve from the session. We will also provide you with material to complete in advance as preparation for the workshop.
To find out more, email us at events@madhen.uk.com.
